The Burn Behind The Laser

At What The Etch?, creativity meets craftsmanship. Founded by Veteran Jerell and partner Lucy, we set out to reinvent the classic jigsaw puzzle with a unique twist — magnetic, custom-made puzzles that transform your favorite photos into keepsakes you can enjoy every day.

As a veteran-owned small business, we take pride in precision, quality, and attention to detail. Every puzzle is handcrafted using premium materials — glossy photo prints, durable birch wood or hardboard, and strong magnetic backing — designed to last and made with care right here in Texas.

What started as a passion project between partners quickly became a way to help people celebrate memories, create meaningful gifts, and add a little fun to everyday spaces. From the fridge to the classroom, our puzzles aren’t just games — they’re personalized pieces of art.

With every order, you’re not just getting a puzzle — you’re supporting a dream, a veteran-owned business, and two makers who believe in turning small moments into something unforgettable.